with the development of home textile market, the structure of consumption demand has changed significantly. If the home textile enterprise still does not improve the business model, it will inevitably result in a single and homogeneous product structure, a generalization of the brand building, the homogenization of the channel, the homogenization of the profit model, the simple and simple competition means, and the lack of innovation in the enterprise. In the rapid growth period of the whole home textile industry, the malpractice of the homogenization of the business model can be temporarily covered up by the high speed growth of the industry. Some enterprises rely on the rapid growth of the industry to survive and develop. However, once the home textile industry has entered a slow growth period, or the external macro environment changes, such as the coming of the financial crisis and the downturn in the real estate market, the similarities and differences of business models will lead to fierce competition for the same market by many enterprises.

Break the rules of the game made by the leading enterprises.

Domestic textile industry is now entering the development period from the growth period. Home textile industry is in a stage of competition and integration. Domestic textile products enterprises compete from the single competition of product prices to the comprehensive level of brand, marketing network, service, talent and management as well as the scale of enterprise. The new competition mode reminds us that the business mode of enterprises needs transformation and innovation. Only by transformation and innovation can we find the way to the future. With the rapid development of home textile industry, advertising bombing, celebrity endorsement, price war and other traditional marketing techniques have become increasingly difficult to arouse customers' desire to buy. With simple tactical competition, it is difficult to solve the increasingly complex structural systematization of enterprises. So, how do you innovate?