at present home textile industry development, it is not difficult to find, even a few large domestic textile brands, in the current Chinese market has not been able to account for 5% of the share. Therefore, although many enterprises can get Chinese brand or the title of * * * * *, but in fact, only in a specific area, once the area is crossed, the brand no longer has any appeal, and even many places have never heard of this brand.

          China home textile industry has been developing at an astonishing speed in the past few decades, and from the earlier non home textile to the home textile, and to the present many enterprises put forward the concept of the big family textile, all let us see a few times the elimination of the traditional industry is still a firm step. Since last year, the downturn in the overseas market has more or less let domestic textile enterprises suffer setbacks. At one time, the adjustment of the strategic policy, the innovation of technology research and development, the transformation of the positioning target have also become the joint points for the enterprise to seek the transition and steady development.

          in August 25th, by the China Textile Industry Association, China International Trade Promotion Association, China Textile Industry Association, China Textile Industry Association and Frankfurt Exhibition (Hongkong) Co., Ltd. jointly held the China International Household Textiles and excipient Expo in Shanghai. It can be said that the current home textile exhibition is also the first joint appearance in Shanghai since the severe financial situation. So, what is the situation of our business at present, and what direction is our home textile industry going in? Through interviewing and collecting many data, we can explain the development trend of home textile industry in detail.